means “what has to be done” and provides

  • the right strategy
  • with an individual concept
  • and a realistic plan.


means everything to do with content and style

  • the appropriate message
  • with a well-conceived text
  • appealingly worded.


means making new links in your network

  • key contacts
  • at personal level
  • for valuable connections.


The right strategy

based on unique selling propositions and targets. These are used to design your communication with an identity and plan.
Together, we look at your current situation, identify your special competence, clarify the goals to be achieved, outline how to get there, and define initial steps.

Do I really need that sort of thing? Only if you want to do it properly.


The right message

sharpens your profile, enhances your image and sales, wins you customers, gets you heard.
I’ll write down what you absolutely have to say and the best way of putting it – for websites, brochures, business reports, advertising texts, your slogan and customer dialogue. I’ll also write your speech and correspondence or design concepts for representing your interests vis-à-vis policymakers and associations.

And it works? I give you my word.


The key contact

promotes your concern and takes your message further. So we widen your network and open doors to multipliers and decisionmakers, win advocates and involve stakeholders.

How? Offline and beyond the platitudes.

How it works in practice

Klick on clients´ logos for project infos.



consalco. is the IT systems company based in the high-tech location of Munich. These experts have been in the business for a long time and know the standards. That is why they fulfil higher expectations.

consalco. values an individual style of communication that makes the company recognisable and makes it stand out from the sector’s usual claims. For example in customer dialogue, in advertisements or on its virtual visiting card on the Web.

www.consalco.com, english version

Bender Harrer Krevet

Lörrach, Freiburg and Karlsruhe

Bender Harrer Krevet advises companies, local authorities and individuals in the fields of business law, public law and criminal law. With more than 35 specialised attorneys at three locations, BHK is one of the largest law firms in the south-west.

My contribution was the new version of the company brochure. Also the concept and text for a series of printed advertisements for the firm. Both well formulated.

Print advertisements

Dominican Sisters Convent


Neusatzeck Convent is far from everyday life, easily accessible and sometimes even above the clouds. And you can spend your holidays there at any time of the year, take time out, celebrate special family occasions, offer seminars or do concentrated work in small groups.

Strategic positioning, addressing new customer groups, focus and content-related conception of communication, for example for the new Convent information card.

Convent Information Card

Füsser Immobilien


Füsser Immobilien helps you find prime properties in attractive locations near Tegernsee and the surrounding districts.

Content-related conception & text for its virtual visiting card on the Web and all the building blocks for customer dialogue. On top of that, the Füsser Immobilien Report, a supplement for the Süddeutsche Zeitung in an edition of 45,000. The premiere is available here, for free, in colour and as a PDF.

Füsser Immobilien Report


Josef Oechsle


Family business on its way into the fourth generation and Baden specialist for agricultural, horticultural, forestry and municipal technology. Josef Oechsle always provides you with the right machine or equipment.

What Josef Oechsle gets from me is the whole range of promotional corporate communication: slogans, advertising texts, new formats for events and seasonal customer dialogue tailored to the target-group.



Social non-profit organisation and global pioneer in the field of development through football. Operating in 66 countries, it unites 104 member organisations, and reaches 1.5 million youngsters each year.

Since 2009: strategic consultancy, arguments and the right contacts for dialogue with national governments, ministries and European-level political officials in Brussels. And the result? streetfootballworld is involved as an expert in policy-making processes, is pleased to see a growing network of contacts and advocates and is receiving a considerable amount of EU funding.

Expert Roundtable Brussels, June 2015


Executive Academy of the DOSB


Central institution of the German Olympic Sports Confederation (DOSB) for further training courses and management consultancy. Trains executives, advises on structural questions and organises sports development forums.

Since 2010, I have been providing consultancy services, content-related conception and texts for selected products and events at the Executive Academy.

Raptus & Rose

Belluno, Italy

Silvia Bisconti’s garments and small fashion label from Veneto are made to measure and are only produced once in their individual arrangement of the fabrics. Thus, every frock remains unique and unmistakable. Molto vintage, molto chic.

Concept and event for Raptus & Rose’s German Premiere in 2008: una Serrata Italiana with a dress party at the artMbassy Berlin.

Raptus & Rose Dress Party Berlino

Raptus & Rose on Facebook

adebar tours

Wieck a. Darß

For holidays by the Baltic Sea, adebar tours provides the ideal holiday apartment or holiday house on the Fischland-Darss-Zingst peninsular.

If the texts on the website make you want to go there right away, then they have fulfilled their purpose and the writer has done a lot right. “A good effect on bookings” says the satisfied owner.

www.adebar-tours.de, english version

Radisson Blu Hotel


In spring 2014, Radisson Blu Hotel Rostock went one up for its customers: A new, outstanding event deck for representative occasions and successful business events on the top floor.

Communication concept for market positioning and the opening of the Panorama Deck, among other things, with a slogan, advertising texts and customer dialogue.


Wieck a. Darß

Specialist for organising meetings, incentives, congresses and events. Leading destination management company by the Baltic Sea, with local branches in Copenhagen and Berlin, available throughout Germany for its clients as a professional congress organiser.

From 2010-14: texts that create a sense of identity, slogans, two-year budget, relaunch of the brand including strategic positioning and new corporate design, opening in Copenhagen, expansion throughout Germany and ongoing refreshing customer dialogue.
That’s quite a lot packed into five years of cooperation.

www.adebar.de, english version



KICKFAIR strengthens individual skills and promotes the personal development of young people – in street football and for life.

Strategic consultancy, conception and text to address supporters and for dialogue with business and policymakers. A video message is a good start here.

KICKFAIR Video Message for Thomas Stobl

Avio Selezione

Lecce, Italy

A small coffee roasting shop with a bar in Lecce was where it all began in the 1950s with Avio Selezione. Today, the no-longer-quite-so-small family firm from Apulia spoils espresso lovers with Quarta Caffè products and offers selected specialities from the Salento region.

Translations, product descriptions for its online shop, newsletters – anything that helps German-speaking gourmets acquire a taste of Italy and whets their appetito for more.


spiel gut


spiel gut has been providing advice on buying toys for six years – on a voluntary basis and independently from the toy industry and trade. And for just as long, the orange spiel gut seal has been aiding parents in finding the right toy for their child in the enormous toy market.

Consultancy on strategic communication and positioning, content-related conception and text for website, information card and forms.



Berlin, Düsseldorf

The German hotels of the InterContinental Hotels Group play a pioneering role in focusing their gastronomy on regional, sustainably produced food.

Project concepts and contact with the desired international partner organisation from the food sector.


If you are interested in finding out more about the expertise I draw on to help you and what is completely out of the question:

Since 2008 I have been a self-employed communications consultant. I bring along practical know-how and plenty of experience, which is what counts in strategic communication. My big plus is my cross-sector network of contacts who love hearing about good ideas.

Strategic thinking, apt writing and excellent contacts.

Before becoming self-employed, I spent ten years in public affairs for the German Olympic Sports Confederation and international sports federations in Brussels. As director of their lobby group, I headed a multilingual team, joining forces to make EU policies comprehensible, acquire funding and implement lobbying initiatives.

Originally trained as a sports scientist, I am at home in Baden and love being a guest anywhere where there are decent cooking and newspapers for sale. A no-go? Spaghetti carbonara made with cream. It’s much better the simple Italian way: with parmesan and pecorino, egg yolk, pancetta, lots of pepper, and a little cooking water from the pasta – basta per questa pasta.



Tilo Friedmann
Sommerstr. 75
76534 Baden-Baden

VAT no.: DE 261753559
Responsible within the meaning of the German Press Law / Responsible within the meaning of Section 5 of the German Telecommunications Act: Tilo Friedmann (Address as above)

Now you know quite a bit about me.

What about you – how can I help?

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Best time to talk:
Monday to Friday 9 – 17 hrs.